How to Make Money With Private Label Content

by Kathy Burns-Millyard

If youre an affiliate marketer or website publisher, you probably already know that Private Label Rights (PLR) has taken the industry by storm this past year. But you may not fully understand what PLR is, or how to use it to make money.

So well start with the basics. Private Label Rights are similar to buying ghostwritten material. Someone else writes content in the form of articles, ebooks or reports, then they sell a limited number of PLR rights to others. Those who buy the Private Label Rights are then allowed to edit and customize the content for their own needs.

In other words, lets say youre a website publisher who has a site about golf. And you buy private label rights to a beginner golf ebook. You can then, because of the rights granted, edit the book. You could add your own content throughout, change parts of the book, add your own affiliate and website links and so on. And another part of buying private label rights: You can put your own name on the work. In other words, you can claim to be the author of the golf ebook you purchased PLR for.

So, like ghostwriting, the bulk of the work is done for you. You then have the right to put your name on it and sell it or give it away to others.

Now the exact terms of the private label rights you buy may vary slightly from one source to another. In general though, youre allowed to edit and customize the work, put your name and copyright on it, and not have to attribute or link to the original author. Youre not usually allowed to sell the private label rights you bought though. You have to substantially edit a work before youre able to then offer it with a private label license itself.

One of the most popular types of PLR is article packages. Depending on where you buy them, you could purchase packages of 5, 10, or 20 articles all focused on a specific niche topic. In some cases you have to join a membership site and pay monthly fees, and usually you get hundreds of PLR articles with those.

Articles are popular PLR materials though, because it makes building or growing websites quick and easy. Lets say you dont have a golf site yet, but you want to build one. If you write all the content yourself, it could take months to get the site up to a nice competitive size. If you wanted to get the site larger faster, you could of course hire freelance writers to create the content for you. This can unfortunately be quite expensive though.

So a nice inexpensive yet quick alternative is to buy private label article packages about golf. Then you could simply publish those articles as they are, or edit and customize them to fit your own site best.

Buying a package of ten or twenty PLR articles can help you get a site live, operational, and earning money within just a few hours. If you want hundreds of pages of content, youd simply buy several article packages on the same topic, or subscribe to a membership site which offers new batches of PLR articles on that topic regularly.

Now there are many other ways to use private label articles for profit, and Ill touch on those in future articles. Briefly though: You can use PLR articles to create an autoresponder course, an ebook focused on a specific niche topic, or free reports that you use for viral marketing of your websites and affiliate programs.

© 2006, Kathy Burns-Millyard. Do you need high quality website content on hot niche topics like weight loss, photography and gardening? Check out Kathys exclusive private label article packages at The Guru Gazette! http://www.gurugazette.com/Content-Packs/