Define: Private Label Rights

by Gail Trahd

Defining Private Label Rights (PLR) sounds simple, and it can be. But when you add Master Resale Rights and Full Master Resale Rights into the mix...it can get a bit confusing.

Usually the author and owner of the product sends along a Terms Of Service for the use of the product. Sometimes its called the license. Within that document are your complete rights outlined and spelled out. Read it!

Trouble comes to those who ignore the rules and take matters into their own hands.

On a basic level Private Label Rights (AKA PLR, Private Label Resale Rights and Private Label Resell Rights) are licensed to the purchaser so that the new owner may republish and retain all profits from any sales.

In some cases the original seller gives license to the new owner to change a certain percentage of the copy so that the new owner can place his/her name in the resource box of the article, ebook, or special report.

In other cases the buyer is granted permission to compile articles into larger documents or piece apart larger documents for ecourses, articles, blog entries and web content.

The answers will always be in the Terms Of Service or License Agreement. Be sure you have one for each product you purchase.

Using Master Resale/Resell Rights will usually allow you to resell the product with Resale Rights. The NEXT owner may not sell the product with resale rights.

Full Master Resale/Resell Rights will usually allow you to, not only sell the product, but also sell resale rights to the new owner.

In any case, each of your rights you purchase will be fully stated in the TOS or License Agreement. I cant stress this enough - Read it!

What is most important is to determine how you want to use the content and then find the product that best fits your needs.

Gail Trahd writes high quality Internet content for marketers in the Health and Wellness field. You can receive a free Special Report - The Secrets Of Private Label Rights! - at http://www.PLRWizard.com