Testing and Tracking

Read these articles for a better understanding of Testing and Tracking:

• Testing and Tracking Your Online Marketing Efforts
  
  Proper testing and tracking can give you the most accurate and reliable answers to virtually any marketing question that arises. You can then make important marketing decisions based on facts, instead of theory or guesswork.
• Testing And Tracking Your Business
  
  Who is your target market? What makes them buy or sign up with an organization? The easiest and cheapest way for you to find the answer to these two questions is through testing and tracking. These methods will highlight your advertising strengths and weaknesses and allow you to maximize your marketing dollar.